Corteva Agriscience

Building a New Corporate Brand

Built awareness for Corteva as a newly founded pure-play agriscience company, and managed a regional internal communication campaign to generate passion and enthusiasm ahead of the NYSE IPO. Established corporate value proposition and messaging targeting key stakeholders. Designed congress and symposia stands including creative materials, and initiatives to drive stand traffic. Set up targeted social media campaigns coinciding with key events, provided customised content for paid media activities.